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July 14, 2008
By: TOM BRANNA
Editor
JAPAN: Shiseido Co. plans to eliminate sales and marketing quotas for cosmetics and institute a system that focuses more on repeat customers to drive growth. According to published reports, the change will impact approximately 1000 employees at sales subsidiary Shiseido Sales Co., which markets and sells cosmetics to supermarkets and specialty stores. Starting this fall, the percentage of repeat customers and the number of on-site beauty consultations will be the basis for evaluations. Regio...
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